About 2,000 US sporting goods manufacturing companies operate in the US
By admin at 11 March, 2009, 9:25 am
About 2,000 US sporting goods manufacturing companies operate in the US, with combined sales of about $14 billion. Large companies include Callaway Golf Company; Easton-Bell Sports; Russell Corporation; Wilson Sporting Goods (a subsidiary of Finland-based Amer Sports); & Rawlings Sporting Goods (a subsidiary of Jarden Corporation). The industry is fragmented: the 10 largest sporting goods companies account for only about 35 percent of industry revenue.
COMPETITIVE LANDSCAPE
PRODUCTS, OPERATIONS & TECHNOLOGY
The primary demand drivers for sporting goods are consumer income & demographic trends. The profitability of individual companies is determined by efficient manufacturing & effective marketing. Large companies enjoy advantages in economies of scale & brand recognition, & often offer a wide range of products. Small companies can compete effectively by offering specialized or unique products that interest enthusiasts. Average annual revenue per employee is about $250,000.
Major products include golf (excluding apparel & shoes), gym & exercise, playground, & fishing tackle & equipment, & other sporting & athletic goods. General sporting & athletic goods include equipment used to play racket sports such as tennis, badminton, & squash; & team sports including baseball, basketball, footy, soccer, & hockey. General sporting & athletic goods & golf equipment each account for about 25 percent of industry revenue; gym & exercise equipment for about 20 percent.
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